ALDI x GO Texan Pavilion
The Goal
As ALDI continued to grow in Texas, we saw an opportunity to connect with local shoppers in a more meaningful way, both online and in person. The goal was to create a high-impact brand experience that celebrated the local community while introducing shoppers to the convenience and benefits of the new ALDI App. Through our exclusive grocer with the GO TEXAN Pavilion at the 2026 State Fair of Texas. It only felt natural to sponsor due to ALDI’s long standing partnership with GO TEXAN. We brought these two goals together to create a memorable experience that connected ALDI with shoppers where they already were.
All Hands on Deck
Every team played a part in bringing this sponsorship to life. From PR and creative to store team support, it was a true team effort from start to finish. I helped bring ideas to life with intention, reviewed multiple rounds of creative across print, digital, and social, and handpicked products to showcase. Together, we created a high-impact sponsorship that made a splash at the State Fair of Texas and showed how ALDI can connect with and show up for the Texas community.
The Result
The exclusive GO TEXAN Pavilion sponsorship gave ALDI an opportunity to connect with a large and diverse Texas audience at one of the state’s most iconic events. With the State Fair of Texas attracting more than 2 million visitors annually, the activation created a high-visibility platform to showcase ALDI’s brand, highlight its new app, and build stronger connections with local shoppers through a shared celebration of Texas culture.
